Build your plan
Four questions. You get one page telling you what to do next — not twenty tabs to read.
We do not crawl it. It is used to give you a checklist to run against your own site.
Business model analysis
Twelve questions with honest answers, and arithmetic that survives them. The questions do not change by stage — the right answer changes completely — so everything below re-answers itself for the stage and segment in the header.
The shorter list every founder knows, and which of the twelve covers it.
The twelve, answered for your stage
Open each for why it matters, a good answer at your stage, and the signal you have not answered it. Mark where you are — the meter above is only as honest as you are.
Four disciplines that decide the rest
Principles that sit above the questions. Each one lands differently depending on where you are.
Does the model produce a business?
The playbook — 23 tactics, ranked for your stage
Every tactic with its verdict now — August 2026 — for your stage. Most of these should not be getting your attention. Open any card for where it stands today, the first move, a matrix showing 2025 / now / next 12 months across all five stages, and a forecast with an explicit confidence level. Cards flag a verdict expected to move within 12 months at your stage.
Diagnostic
Eight questions. The answers re-rank the playbook for your actual situation rather than your stage alone — a $6M ARR company with a $200k ACV and a $6M ARR company selling self-serve should not run the same plan.
Answer the questions to generate a ranking. Until then this shows the default ranking for your stage.
Budget shape
Set your current program-spend split and compare it to the shape this stage usually wants. These are opinionated starting points for argument, not benchmarks — the value is in explaining why your split differs, not in matching it.
Pipeline math
What your number actually requires, working backwards. Most GTM plans fail arithmetic before they fail execution — this is the check that takes four minutes and saves a quarter.
Your 90-day plan
Tactics you add from the playbook or the diagnostic land here, sequenced by verdict — Core work starts in the first 30 days, Build work follows, Test work goes last where it can be killed cheaply.
The category-creation play
Risks, and what to do about them
Category creation fails in predictable ways. These are the seven that actually kill companies, each with the mitigation that works.
Conventional demand metrics will show failure for the first eighteen months whether or not you are succeeding. These are the ones that discriminate.
Where the field is — and where it goes next
Twelve themes from 2023–24 to now, plus a forecast for the next 12 months. The first three columns are observed; only the fourth is a call, and each carries a confidence level. Click any row for the consequence, the tactics it moves, and what it means at your stage.
How last year's call held up
Where each tactic heads over the next 12 months forecast
The same thesis applied tactic by tactic, each with a confidence level. Rising or falling is about importance, not about whether it works today — today's verdict is the pill next to the name. Click any row for the full detail.
Evidence library
The data points underpinning the playbook, searchable. Useful for the moment in the workshop when someone asks where a claim comes from.